RSS (Really Simple Syndication)

This blog entry is an elaboration of the Topic 03 ST1007 Social Media Marketing module slides for the section titled "RSS".

In this entry, I will introduce you to some resources you can refer to try out and use RSS for marketing:


For a start, you should start using a RSS aggregator (a software or web application that collects RSS feeds) to subscribe to RSS feeds to understand how RSS works:

There's a variety of RSS aggregators to choose from, including the following:

• Web-based RSS aggregators:  Google Reader, Newsgator, Bloglines
• Desktop RSS aggregators: FeedDemon, RSSOwl, FeedReader
• Integrated RSS aggregators: Firefox, Microsoft IE, Safari