ST1007 Social Media Marketing

The Four Customer Relationship Groups

This post is to supplement the slides titled "Step 5 - Capturing Value from Customers" - 'Building Relationships with the Righ...
Examples of Demarketing and why it contributes towards designing a winning "customer-driven strategy"

In Topic 1, we learnt about the marketing concept called " demarketing " (Reference: Page 33, Principles of Marketing by Philip Ko...
An example of an "Editorial Calendar" or "Social Media Calendar"

Editorial calendars are very useful to help businesses plan and control the content that will be published on their Facebook Business Pages....
Parts of a Marketing Plan

This blog entry is an elaboration of the ST1007 Social Media Marketing module slides for the section titled "Marketing Planning". ...
Strengths of Social Media

This blog entry is an elaboration of the Topic 03 ST1007 Social Media Marketing module slides for the section titled "Strengths of Soc...

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